Plumpy’Nut, aid cuts, soccer grannies : Goats and Soda
From left: Ryan Brown for NPR; Diaa Hadid/NPR; Gabrielle Emanuel/NPR; Ben de la Cruz/NPR
Instagram reels are reely … er … really popular. (Editor’s note: It turns out that “reely” is really an alternate spelling for “really” from long ago — way before reels were invented.)
Is there data to back this up? Mark Zuckerberg says so. The CEO of Meta, which owns Instagram as well as Facebook, reports that in 2025 reels have reached new heights on these platforms: 200 billion plays a day.